I was drawn to digital marketing because of the newfound importance of online advertising for small businesses. With more people shopping online and most businesses offering e-commerce, a solid online presence with engaging ad campaigns is key to reaching and keeping your target audience.
Instagram + Facebook
I taught myself how to use Meta’s ad platforms out of necessity for my small business, and polished my talents while earning my digital marketing degree. I have a firm grasp of composition, tone, and messaging for each. I am experienced in A/B testing and can organize multiple saved audiences to cater ads to specific sub-groups of your overall audience.
Explore my latest ad content for Instagram and Facebook below:
Google Display Ads
Not everyone spends countless hours scrolling through social media, but almost everyone browses the Internet once a day. Google Display ads allow your company to meet customers where they are already spending the most time… online. I can build your company’s brand trust and recognition by using concise, branded images with clear CTAs on websites that share a common interest with your product.
Scroll below to view a mock-up ad campaign for Vuori Clothing:
Paid Search
My ability to perform in-depth keyword research and create comprehensive target audience segments will help your business rank higher on search engines and increase overall online visibility.
Dividing an audience into smaller sub-groups allows me to craft personalized messaging for each segment that speaks to their individual interests. I will drive up Clicks and CTR with word copy customized to the demographics, values, and interests of potential customers using keyword-rich text.
For a sample of my paid search prowess, please explore my proposal for fictional tour guide agency, Wandering Wolf Tours, below:
Pinterest Ads
Pinterest is one of the fastest-growing ad platforms for fashion and accessories. Commonly used to create inspiration boards for weddings and events, their new ad platform allows small businesses to advertise their products to high-quality audiences actively shopping for products.
Within 30 days of advertising on Pinterest, my Consideration campaign drove impressions up to 966,603 for the month of July, with a budget of $20/day.
Applying my extensive keyword research to Pinterest’s campaign audience builder helped my creative ads reach potential customers and boosted sales by 25%.
Check out my latest samples of ad content created for Pinterest:
Kate M. Thompson 